... in and offer value to consumers there, that's phenomenal," said Sarah Hofstetter, Senior Vice-President of Emerging Media and Brand Strategy at 360. ...

Holy Cow Branding will provide brand strategy, marketing strategy, public relations, and design services for Roving Coach International. ...

“I wanted to create a brand and business idea that was meaningful to people,” says Seth Goldman of Honest Tea. “I wanted it to be about long-term value.”

Scott Monty's personal brand doesn't take a back seat to anyone else's -- not even that of Ford Motor Co., his employer. "I'm not somebody who can be accused of using Ford's brand to benefit my own," says Monty, the car giant's first global digital and multimedia communications manager. "If anything, the opposite is true."

Recognising the need to change the business and the service it offers its clients best summarises Mark Burnell's ethos.

Sarah Hofstetter, 360i's senior vice president of emerging media and brand strategy, says that potential clients have called them asking for a Twitter ...

By further embracing the Nook brand, Barnes & Noble appears to be pursuing a similar strategy to Amazon, which has labeled its e-reader apps with the Kindle ...

A key factor in the success of Classic's multi-brand strategy has been the company's move last year to design its products domestically, then build in China ...

As a Forrester Analyst, Bradner's research centered on brand strategy, loyalty marketing, cohort Web sites, in-store media, and marketing asset management. ...

... in and offer value to consumers there, that's phenomenal," said Sarah Hofstetter, Senior Vice-President of Emerging Media and Brand Strategy at 360. ...

Irish low-cost airline Ryanair was in trouble again last week. Chief executive Michael O'Leary was forced to apologise to easyJet founder, Sir Stelios Haji-Ioannou, for depicting him in the January ad campaign above as a Pinocchio who ...

Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Eugene, a marketer in London, England writes… "Dear Derrick and Brad, I really enjoy Branding Strategy Insider, ...

A brand crisis can take many forms, which can linger differing lengths of time depending on the survivability of the brand. Every corporate brand crisis is unique; each has a starting point when the CEO becomes responsible for the ...

It is therefore a branding strategy's objective to recognize what could turn your business into a trusted brand name. How can you make people trust your brand and its reputation? What should you do to communicate the objective and ...

Barnes & Noble has finally a launched its eBookstore app on the Android platform. It's calling it Nook for Android and will re-brand its apps on the iPhone, iPad, and other devices going forward. Read this blog post by David Carnoy on ...